The Forum

The Marketing Forum places marketing solution providers and senior level marketing executives together for pre-agreed, pre-scheduled business development meetings.
 
Our unique approach also provides attendees with an inspiring and provocative conference program and unlimited access to industry leaders.

To inquire about availability of Client places please contact Brielle Pope on 212-651-8713 or bpope@richmondevents.com
 
To participate as a supplier, please contact Lisa Bianco on 212-651-8753 or lbianco@richmondevents.com

 

Keynote Speaker Announcement:

Scott Bedbury, CEO, Brandstream

Scott Bedbury has established himself as one of the most accomplished marketing and business development executives in the last 20 years, helping take two of the world’s most dynamic brands, Nike and Starbucks, to global leadership positions and serving as an advisor to some of the world’s top CEOS.

Shortly after joining Nike in 1987 as Worldwide Advertising Director, Scott directed what became the "Just Do It" campaign. During his tenure Nike set moved from #3 to #1 and set industry standards for global brand positioning, communication and product innovation. Bedbury helped expand Nike’s brand relevancy from an exclusive, aspirational brand for young, elite American male athletes to a more inclusive, inspirational global brand for all ages, fitness levels and cultures.

In 1995 Scott left Nike to help another promising company become a global brand, but this time without relying upon mass media. Under his leadership as chief marketing officer Bedbury helped Starbucks Coffee Company redefine the coffee experience first in the US and then around the world, growing the company from a few hundred stores in 15 major US markets to several thousand of stores worldwide. Bedbury oversaw the repositioning and re-design of Starbucks as a comfortable, convenient and welcome "third place" for millions every day between home and work, and oversaw the product portfolio expansion with Starbucks Frappuccino, ice cream and branded music CDs.

Since publishing A New Brand World, he has delivered keynote speeches in more than 20 countries and advised executives from hospitality, packaged goods, automotive, spirits, aerospace, financial services, healthcare, biotech and emerging internet-based media and commerce platforms. Consulting and speaking clients include P&G, Coca-Cola, Google, Corona, NASA, Microsoft, Russian Standard, Visa, Kaiser Permanente, Tellme Networks, Veratect, the US Navy, Starwood Hotels, Nokia, T-mobile, UniCredit, Groupo Modelo (Corona), South Africa Breweries, Volkswagen AG, Mars, and Mattel.

Other Confirmed Speakers to Date:

Tony Bombacino, CMO, Restaurant.com
Bruce Cornelius, CMO, Creditreport.com
Jeffrey Hayzlett, CMO, Eastman-Kodak
Richard McDonald, SVP of Global Marketing, Fender Guitar