2012 Confirmed Speakers

Customer Value Creation

All too often, companies spend too much time talking about their capabilities, products, and services and not enough time listening to the needs of their customers. Come learn how a focus on your customer’s profitability is the key to your company’s profitability. Customers are willing to pay a premium for your products and services when you can demonstrate that you are making them more money.

Differential value - the additional money customers make from doing business with you - can be identified when the conversations businesses have with customers change.  In this engaging keynote presentation D. Keith Pigues, author of Winning with Customers, will challenge you to consider:

1. What do you do for your customers
2. How it helps them make money
3. How much more money you can help them make by doing business with you versus the competition, and
4. How to capture your fair share

Session Title TBD

Session Title TBD

Past Speakers

The Marketing Forum West 2011 Speakers:

• Founder and Chairman, The Institute for Applied Creativity and Author, Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity 
• Senior Manager, Global Social Media, Cisco Systems, Inc.
• Founder, Walking TALL International
• Senior Director, D2C Marketing, Sony Music
• President, Anvil Media, Inc.
• CMO, First Horizon National Corporation
• President, McKee Wallwork Cleveland
• Vice President, Marketing Build.com
• Senior Vice President, Chief Marketing and Innovation Office,  Wm. Bolthouse Farms, Inc.
• Director of Mobile Marketing,  AT&T
• Professor of Marketing, Director, Center for Consumer Research, Haub School of Business, Saint Joseph's University
• Director, Interactive Media, Boston Celtics