HomeSpring ConferenceFall ConferenceClientsSuppliersVideoBusiness PanelVenue


UNIQUE, ONE-OF-A-KIND EXECUTIVE EXCHANGES

Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?
  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior marketing professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who have a clear understanding of the business obstacles inherent in controlling large marketing departments and how they can be managed and resolved.
  • Intimate sessions: Sessions are for small groups of under 25 executives and are for marketing professionals only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.
    CMO-com.jpg

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Chyai Mulberg or call her at 212-651-8736.
2016 Keynotes
2016 Keynotes
  • Opening Keynote: Storytelling for Brands

    Justin Baldoni, Actor, Director, Producer

    Brands are continually fighting for recognition and they are missing a big chance to make an impression on millennial and Gen-Z consumers who are seeking brands with depth, sincerity, integrity, and purpose.

    The facts are that over 75% of millennials follow brands on YouTube and over...

     

    Featured Keynote: Becoming a Visionary Leader: How to Predict the Future

    Rohit Bhargava, Author, Professor, and Trend Curator, Influential Marketing Group

    Join keynoter Rohit Bhargava as he shares with you the habits that leaders need to adopt in order to be able to recognize patterns to better predict the future. He’ll walk you through the steps you can take to “see around the corner” and teach your team how to forecast the future.

    He...

     

Seminars & Case Studies
Seminars & Case Studies
  • Creating a Culture of Service Excellence

    Terry Cain, Former VP, Global Customer Engagement, Avnet, Inc. Steve Church, Former CHRO, Avnet, Inc.

    Join Terry Cain and Steve Church as they delve into factors to consider in order to develop and sustain a culture centered on providing cutting-edge services and engaging the customer. They’ll start by defining business culture and look at key questions including: What is culture and how d...
     

    Earning Your Fair Share of Corporate Budget & Credibility: More Than Making Pretty Presentations

    Rachel McClary, PhD, Global Vice President of Marketing, Diebold Incorporated

    Have you ever, as a marketing leader, gone through a company-wide cost-cutting exercise and NOT had your budget scrutinized and slashed? Do you have advocates outside of the function that could champion your organization and quantify the value you bring to them? Could you, today, justify y...
     

  • Agile Marketing: Turning Customer Experience into Competitive Advantage

    Roland Smart, VP of Social & Community Marketing, Oracle

    Research shows that marketers increasingly believe that customer experience (CX) will be the deciding factor in any competition for customers. Today, marketers have the best vantage point from which to look across the entire customer experience and to measure the experience at each touchpo...
     

    New Risks in the CMO Equation: The CMO / CSO Partnership

    Hope Frank, Global Chief Marketing and Digital Officer, Nexusguard;
    Dan Munro, Author and Forbes Contributor; and
    Jim Routh, Chief Security Officer, Aetna


    CMOs and CSOs today must know the level of due diligence required when it comes to cyber threats and cyber attacks. Who is responsible for cyber failures and brand damage? Does it extend to the entire executive team as well as Board of Directors? What can the CMO do to protect shareholder...
     

  • Brand Identity: A Micro Look at Macro Issues

    Jennifer Francis, Exec Dir of Marketing and Communications, Philadelphia Museum of Art

    Join Jennifer Francis as she provides specifics on how the Philadelphia Museum of Art developed a rebranding process which systematically focused on their brand and, in the process, won “Best Rebrand of the Year” Award from IDCA (The International Design and Communications Awards).

    ...

     

    Growing Your Advocate Economy

    May Petry, Vice President, Digital Marketing, Hewlett Packard Enterprise

    Employee advocacy done right benefits the customer, your employee and your brand. Learn how Hewlett Packard Enterprise is empowering and activating employees to increase awareness, gain share of voice, and generate preference for its industry leading enterprise products and services today....
     

  • Marketing Analytics from Pebbles to Pathways

    Jason Lisovicz, Senior VP, Marketing, Emerus

    More and more, today’s business leaders rely on the insights of ‘big data’ in making strategic decisions. Unfortunately, the prolific amount of data being received, and the manner in which it is captured, produce minimal actionable intelligence. Marketing analytics “from pebbles to pathwa...
     

    34% Response Rate? How can I achieve numbers like that?? Unleashing the Power of Marketing

    Lisa McLaine, Global Director of Marketing, Unisys Corporation

    Competition Crushing. Compelling. Motivating. All characteristics describing what we would like our Marketing Communications to be. And, yet, when we look in the mirror, we often see boring, boring and boring looking back at us.

    So, the questions remains: “How do I create and fost...

     

  • The Use of Storytelling to Give Your Brand an Authentic Voice

    Jim Fields, VP, Customer Storytelling, SAP Marketing and Tricia Manning-Smith, Senior Global Correspondent, SAP Marketing

    People want to engage with brands at different levels and in different ways - and the power of story is one way to accomplish just that. This session will expand on the keynote’s discussion of storytelling and demonstrate why it is no longer sufficient just to help people understand what y...
     

Discussion Groups
Discussion Groups
  • The Changing Face of Marketing Communications: Are You Ready?**

    Maureen Nayowith, SVP, Marketing & Communications, Atkins North America

    We all know that “Traditional Marketing” - a broad-brush approach to a fairly general audience - is changing.

    Lots of questions have been swirling in my head about this change - and a new focus on account-based, content-rich marketing with a more targeted approaches to individual cli...

     

    The Content Craze and How to Create, Curate and Craft**

    Katherine Riley, Director of Marketing, Globe Union Group

    Content and content marketing has been around for years and has been called many different things. If your content disappeared tomorrow - would anyone miss it? What are you doing to create content that is unique and differentiated?

    In this open discussion, participants will discuss w...

     

Supplier Sessions
Supplier Sessions
  • Listening to the Voice of the Customer

    Lindsay Carnett, CEO and President, Marketing Maven Public Relations, Inc.

    Lindsay Carnett will share best practices in actively, yet efficiently, listening to the Voice of the Customer (VOC) through new technology and then combining the data to develop actionable marketing initiatives to positively impact consumer sentiment, thus improving your brand reputation...
     

    Maximize Success: Qualities for the Modern Marketing Leader

    Scott East, CEO / Co-Founder, MSIGHTS

    Marketers need to transform themselves into modern marketing leaders. But today’s executive traits are dramatically different than the traits that made marketing leaders successful just ten years ago. I’ll share five traits every modern marketing leader needs to maximize success:
     

  • Creating a Customer-Centric Company: 5 Principles for Customer Experience Success

    Geoff Ables, Managing Partner, C5 Insight

    “The reason for employee engagement is the passionate pursuit of a better customer experience.”

    You’ve probably heard "the customer is always right", and we need to create "raving fans". And while being customer-centric is far from a new fad, the techniques and digital workplace tool...

     

2016 Confirmed Speakers
2016 Confirmed Speakers
  • Speaker Faculty

    2016 Speakers Confirmed to date*

    Justin Baldoni, Keynote Presenter,Actor, Director, Producer

    Rohit Bhargava, Author, Professor, and Trend Curator, Influential Marketing Group

    Terry Cain, VP, Global Customer Engagement, Avnet, Inc.

    Steve Church , Former CHRO,0 Avnet, Inc.

    Jim Fields, VP, Customer Storytelling, SAP Marketing

    Tricia Manning-Smith , Senior On-Air Global Correspondent, SAP Global Marketing

    Jennifer Francis, Executive Director of Marketing and Communications, Philadelphia Museum of Art

    Hope Frank, Chief Marketing and Digital Officer, Nexusguard

    Dan Munro, Author and Forbes Contributor

    Jim Routh, Chief Security Officer, Aetna

    Jason Lisovicz, Senior VP, Marketing, Emerus

    Rachel McClary, PhD, Global Vice President, Marketing, Diebold, Incorporated

    Lisa McLaine, Director, Global Marketing, Unisys Corporation

    Maureen Nayowith, SVP, Marketing & Communications, Atkins North America

    May Petry, Vice President, Digital Marketing, Hewlett Packard Enterprise

    Katherine Riley, Director of Marketing, Globe Union Group

    Roland Smart, VP of Social & Community Marketing, Oracle

    *as of September 22, 2016. Program under development and subject to change without notice.

     


General Enquiries:

UK
T: +44 20 8487 2200
F: +44 20 8487 2300
general@richmondevents.com

USA
T: +1 212 651 8700
F: +1 212 651 8701
general@richmondevents.com

Switzerland
T: +41 61 335 94 44
F: +41 61 544 74 44
general@richmondevents.com

Italy

T: +39 02 312009
F: +39 02 3313976
general@richmondevents.it

Get in touch

 Security code