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UNIQUE, ONE-OF-A-KIND EXECUTIVE EXCHANGES

Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?
  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior marketing professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who have a clear understanding of the business obstacles inherent in controlling large marketing departments and how they can be managed and resolved.
  • Intimate sessions: Sessions are for small groups of under 25 executives and are for marketing professionals only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.
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Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Chyai Mulberg or call her at 212-651-8736.
2016 Keynotes
2016 Keynotes
  • Opening Keynote: Storytelling for Brands

    Justin Baldoni, Actor, Director, Producer

    Brands are continually fighting for recognition and they are missing a big chance to make an impression on millennial and Gen-Z consumers who are seeking brands with depth, sincerity, integrity, and purpose.

    The facts are that over 75% of millennials follow brands on YouTube and over...

     

    Featured Keynote: Becoming a Visionary Leader: How to Predict the Future

    Rohit Bhargava, Author, Professor, and Trend Curator, Influential Marketing Group

    Join keynoter Rohit Bhargava as he shares with you the habits that leaders need to adopt in order to be able to recognize patterns to better predict the future. He’ll walk you through the steps you can take to “see around the corner” and teach your team how to forecast the future.

    He...

     

2016 Seminars & Case Studies
2016 Seminars & Case Studies
  • Creating a Culture of Service Excellence

    Terry Cain, Former VP, Global Customer Engagement, Avnet, Inc.

    Audience: B2C

    Join Terry Cain as he delves into the factors to consider in order to develop and sustain a culture centered on providing cutting-edge services and engaging your customer. He’ll start by defining business culture and look at key questions including: What i...

     

    New Risks in the CMO Equation: The CMO / CSO Partnership

    Hope Frank, Global Chief Marketing and Digital Officer, Nexusguard;
    Dan Munro, Author and Forbes Contributor; and
    Jim Routh, Chief Security Officer, Aetna


    CMOs and CSOs today must know the level of due diligence required when it comes to cyber threats and cyber attacks. Who is responsible for cyber failures and brand damage? Does it extend to the entire executive team as well as Board of Directors? What can the CMO do to protect shareholder...
     

  • Agile Marketing: Turning Customer Experience into Competitive Advantage

    Roland Smart, VP of Social & Community Marketing, Oracle

    Audience: B2C and B2B

    Research shows that marketers increasingly believe that customer experience (CX) will be the deciding factor in any competition for customers. Today, marketers have the best vantage point from which to look across the entire customer experience and...

     

    Earning Your Fair Share of Corporate Budget & Credibility: More Than Making Pretty Presentations

    Rachel McClary, PhD, Global Vice President of Marketing, Diebold Incorporated

    Audience: B2B

    Have you ever, as a marketing leader, gone through a company-wide cost-cutting exercise and NOT had your budget scrutinized and slashed? Do you have advocates outside of the function that could champion your organization and quantify the value you bring to...

     

  • Brand Identity: A Micro Look at Macro Issues

    Jennifer Francis, Exec Dir of Marketing and Communications, Philadelphia Museum of Art

    Audience: B2C


    Join Jennifer Francis as she provides specifics on how the Philadelphia Museum of Art developed a rebranding process which systematically focused on their brand and, in the process, won “Best Rebrand of the Year” Award from IDCA (The International Design and Communications Awards).

    ...

     

    Growing your Advocate Economy

    May Petry, Vice President, Digital Marketing, Hewlett Packard Enterprise

    Audience: B2B and B2C

    Employee advocacy done right benefits the customer, your employee and your brand. Learn how Hewlett Packard Enterprise is empowering and activating employees to increase awareness, gain share of voice, and generate preference for its industry leadi...

     

  • Marketing Analytics from Pebbles to Pathways

    Jason Lisovicz, Senior VP, Marketing, Emerus

    Audience: B2B and B2C


    More and more, today’s business leaders rely on the insights of ‘big data’ in making strategic decisions. Unfortunately, the prolific amount of data being received, and the manner in which it is captured, produce minimal actionable intelligence. Marketing analytics “from pebbles to path...
     

    34% Response Rate? How can I achieve numbers like that?? Unleashing the Power of Marketing

    Lisa McLaine, Lisa McLaine, Global Director of Marketing, Unisys Corporation

    Audience: B2B and B2B2C
    Tracks: Leadership Insights & MarComm


    Competition Crushing. Compelling. Motivating. All characteristics describing what we would like our Marketing Communications to be. And, yet, when we look in the mirror, we often see boring, boring and boring looking back at us.

    So, the questions remains: “How do I create and fost...

     

2016 Confirmed Speakers
2016 Confirmed Speakers
  • Speaker Faculty

    2016 Speakers Confirmed to date*

    Justin Baldoni, Keynote Presenter,Actor, Director, Producer

    Rohit Bhargava, Author, Professor, and Trend Curator, Influential Marketing Group

    Terry Cain, VP, Global Customer Engagement, Avnet, Inc.

    Jim Fields, VP, Customer Storytelling, SAP Marketing

    Jennifer Francis, Executive Director of Marketing and Communications, Philadelphia Museum of Art

    Hope Frank, Chief Marketing and Digital Officer, Nexusguard

    Dan Munro, Author and Forbes Contributor

    Jim Routh, Chief Security Officer, Aetna

    Jason Lisovicz, Senior VP, Marketing, Emerus

    Rachel McClary, PhD, Global Vice President, Marketing, Diebold, Incorporated

    Lisa McLaine, Director, Global Marketing, Unisys Corporation

    May Petry, Vice President, Digital Marketing, Hewlett Packard Enterprise

    Roland Smart, VP of Social & Community Marketing, Oracle
    *as of August 22, 2016. Program under development and subject to change without notice.

     

Conference Development
Conference Development
  • Conference Development

    The Conference Program is currently in development.
    Interested in Speaking at The Marketing Forum?

    Richmond Events is now accepting submissions for the 2016 Marketing Forum, being held October 16-18, 2016 at The Ritz- Carlton, Dove Mountain in Marana, AZ (Tucson).

    The Forum is an exclusive, invitation-only business development and educational opportunity for select senior-level executives. Limited to a maximum of 100 marketing professionals from F1000 companies, delegate attendees average personal marketing budgets of $37.6m and represent companies averaging $4.0b in global annual revenues. Only 12 conference thought leaders total will be offered.

    For complete information, or to participate in a conference research call, please call 212-651-8736. You'll also find the call for participation in the "downloads" section on the left-hand side of the web page.

     


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