Over the past 15 years, Rohit has advised hundreds of global brands as a former executive at two of the largest marketing agencies in the world (Ogilvy and Leo Burnett) and is currently founder of the Influential Marketing Group – an independent marketing + strategy firm based in Washington DC.
Rohit has been invited to headline events in 31 countries around the world where his popular talks have inspired audiences from 10 to 10,000 people to lead with personality, create more human organizations and even learn to predict the future.
His thinking on business trends and annual trend research, The Non-Obvious Trend Report, has been viewed more than half a million times online and his personal blog has been named one of the top 25 marketing blogs in the world by AdAge magazine. Rohit also teaches marketing and pitching at Georgetown University and is regularly quoted as an expert in media including Harvard Business Review, The Guardian, and NPR.
He has dedicated his career to helping brands and leaders be more influential by embracing their humanity and personality.
Join Avnet’s Terry Cain as he delves into the factors necessary to consider in order to develop and sustain a culture centered on providing cutting-edge level services and engaging your customer.
We’ll start by defining business culture and look at k...
We’ll start by defining business culture and look at key questions including: What is culture and how do you get one? How is culture maintained? What happens when it changes?
We’ll then take a look at how customers experience culture and Terry will describe a “Customer Centric Culture.” You’ll be exposed to ideas around how to focus culture and determine if the culture product-centric, supplier-centric, employee-centric and/or customer centric and discuss which is best.
Finally, Terry will demonstrate how you can build a culture that grows via vision, attitude, and accountability. He’ll also talk about how M&As impact culture. The takeaways will be a set of key questions and a visual that you can take back to your organization to assess your own culture.
Most recently, Hope Frank led global digital and brand marketing efforts as the Chief Marketing Officer of Conviva. Prior to that, she was CMO of Webtrends as well as George Lucas’ THX. Her tenure expands 20 years including mobile,...
Most recently, Hope Frank led global digital and brand marketing efforts as the Chief Marketing Officer of Conviva. Prior to that, she was CMO of Webtrends as well as George Lucas’ THX. Her tenure expands 20 years including mobile, enterprise, SaaS, CRM, broadcast, social media, IR, brand and M&A. She is a founding member of the “The CMO Club,” member of M50, The CMO Council, and an advocate for “Women in Technology” in APAC, Brazil and UAE. Earlier, she was a founding partner of FHP - a San Francisco brand and digital firm whose clients included Mikhail Gorbachev, Margaret Thatcher, George Bush, Oscar Arias, Thabo Mbeki, CNN, Apple, E–Trade, GAP, Nike, Intel and more.
Dan Munro is a writer and speaker on the topic of healthcare. First appearing in Forbes as a
Contributor in 2012, Dan has written for a wide range of global brands and print publications. His first book, Casino Healthcare, was just published and he is also a Top Writer (4 consecutive years) on the globally popular Q&A site known as Quora.
Jim Routh is the Chief Security Officer and leads the Global Security function for Aetna. He is the Chairman of the NH-ISAC Board. He is also a Board member of the FS-ISAC. He was formerly the Global Head of Application & Mobile Security for JP Morgan Chase. Prior to that he was the CISO for KPMG, DTCC and American Express and has over 30 years of experience in information technology and information security as a practitioner, management consultant and leader of technology, analytic and information security functions for global financial service firms.
Research shows that marketers increasingly believe that customer experience (CX) will be the deciding factor in any competition for customers. Today, marketers have the best vantage point from which to look across the entire customer experience and...
Research shows that marketers increasingly believe that customer experience (CX) will be the deciding factor in any competition for customers. Today, marketers have the best vantage point from which to look across the entire customer experience and to measure the experience at each touchpoint—yet most of us still have little influence over the majority of those touchpoints.
In this session Roland Smart, author of The Agile Marketer and co-host of The Marketing Agility Podcast, will explain why marketers are adopting the Agile approach—which revolutionized product management—to gain influence across the customer experience and to drive collaboration on the development of truly great and differentiated experiences.
This session is for all attendees who aspire to be the steward of customer experience and who are driving modernization within their organization. Smart will present a series of case studies - from both B2C and B2B companies. You’ll learn how the Agile approach (from the software development world) can be applied to marketing, how it integrates with your traditional practices, and how it can be focused on CX.
Complete session information coming soon!
Rachel McClary, PhD has spent the last 12 years transforming marketing organizations. She was appointed global vice president of marketing for Diebold, Incorporated in June 2014. Her responsibilities include ...
Rachel McClary, PhD has spent the last 12 years transforming marketing organizations. She was appointed global vice president of marketing for Diebold, Incorporated in June 2014. Her responsibilities include leading the company’s marketing function with messaging, brand development, digital strategy and alignment with the sales organization to execute programs that drive and accelerate demand, loyalty and thought leadership.
McClary was brought to Diebold to drive two transformations: the market perception around the shift to a services-led, software enabled company in addition to the evolution of the marketing function into a world-class, insights-driven, customer-centric organization.
McClary joins Diebold from CSC, a provider of next generation information technology and infrastructure services. In that role, she was responsible for the marketing organization across Canada, the United States and Latin America. Prior to CSC, McClary held senior marketing leadership positions with several other IT software and services leaders including Acronis, EMC and Hewlett-Packard where she architected and executed marketing strategies for brand, thought leadership and field programs to support sales in their prosecution of financial targets.
McClary is a recognized speaker and subject matter expert on the topics of marketing transformation, marketing measurement and strategy. She received her doctorate degree in decision science and marketing from Capella University in Minneapolis, has a bachelor's degree in international affairs and German from the University of New Hampshire, and a master's degree in business administration from Colorado State University.
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