"It really was a great event and I made multiple contacts that I look forward to hopefully working with in the near future. I also look forward to next year!"
Director, Advertising
Bridgestone
More testimonials
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Spring Conference
Unique, One-of-a-Kind Executive Exchanges
Through open discussions and debate among this select group of marketing executives, clients will get a global perspective into strategies being used by their peers.
- Designed around your needs, through extensive industry research
- Become a more effective executive through new perspectives and points of view
- Interactive workshops and seminars focused on practical solutions
- Thought Leaders providing insights into forthcoming trends via participatory discussion groups
- Share your successes, hone your skills and help shape the future
Confirmed 2012 Speakers Include:
• Mark C. Thompson, Opening Keynote Presentation
• Joanne Burns, EVP, Marketing, Research & Digital Media, Fox Cable
• Charles Euchner, Author, The Writing Code
• Glenn Hansen, President and CEO, BPA Worldwide
• Bill Igleheart, VP, Marketing, Blue Cross Blue Shield of So. Carolina
• Kent Lewis, President, Anvil Media, Inc.
• Mary Beth McEuen, Vice President, Exec. Dir., The Maritz Institute
• Dan Scott, Chief Marketing Officer, Scott Kay, Inc.
• Carl Vause, VP, Global Repair Marketing, Smith & Nephew, Inc.
• Dr. Bob Wright, CEO,Wright Business
• Karen Zuckerman, President, HZDG
As of January 17, 2012. Program subject to change.
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Managing Through the Next Five Years of Change
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| Opening Keynote Presentation |
| Mark C. Thompson |
In this engaging keynote presentation, Mark C. Thompson will reveal the secrets behind company growth, innovation, leadership, customer engagement and talent management. Some speakers talk about change and growth but they've never done it before. Mark has made it happen both as a corporate executive and a Stanford University scholar.
Mark C. Thompson, an Operating Executive, Business Growth & Change Expert, and Best Selling Author, is the new CEO and co-founder of Richard Branson's Entrepreneurship Hub for Virgin Unite. He has held front-row seats during transformations at Charles Schwab as Chief of Staff and Chief Client Experience Officer, and as a board member at Best Buy and Apple's top iPhone and iPad app companies. Mark is the bestselling author of Now, Build a Great Business and Success Built to Last with Jerry Porras, the sequel to Built to Last, as well as a regular blogger for Virgin and The Huffington Post. |
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Multi-Platform Marketing: The Evolution of Now
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| *Discussion Group |
| Joanne Burns, EVP, Marketing, Research & Digital Media, Fox Cable Networks |
Is it possible to embrace the future of mass customization? Can you adequately prepare for today’s ever-changing marketing channels even as the technology keeps changing? This peer-facilitated discussion group will examine multi-platform marketing from three key perspectives:
1) Developing for both the short term and preparing for the long term and continually developing technology.
2) Segmenting and measuring - laptops, iPads, tablets & 3 separate smart phone platforms.
3) Capitalizing on the changing marketing mix - How to include gaming and individualize for local markets.
Come prepared to share your thoughts, successes and failures and learn strategies from other B2C marketers.
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The Golden Rule of Communication
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| Workshop |
| Charles Euchner, Author, The Writing Code |
Good communication requires two basic ingredients: clarity and verve. Whoever we engage—colleagues, vendors, clients, or various publics—we need to convey every idea as simply and directly as possible. We also need to communicate with energy, giving our audience a sense of drama and delight. The Writing Code, the only brain-based system to master writing and editing, shows you how to achieve both goals through the Golden Rule of Writing. The Golden Rule offers a simple strategy to write clear and potent sentences and paragraphs, as well as documents ranging from emails to full-scale reports. In this interactive workshop, we will show how to give your writing the clarity and energy that makes your company more efficient and creative. |
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How to Spend Wisely: Auditing Brands Through all Channels
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| Seminar |
| Glenn Hansen, President & CEO, BPA Worldwide |
Best practices in B2B lead management and optimization. |
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Shifting Markets: A Case Study in Expansion from B2B to D2C
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| Seminar |
| Bill Igleheart, VP, Sales and Marketing, Blue Cross Blue Shield of South Carolina |
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Advanced Social Media Strategies: Build Brand, Create Customers & Energize Evangelists
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| Seminar |
| Kent Lewis, President, Anvil Media, Inc. |
Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. From this presentation, you will be armed with the inspiration, tools and actionable recommendations to take your current social media strategies to the next level.
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Realizing the Promise of Relationship Marketing
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| Seminar |
| Mary Beth McEuen, Vice President, Executive Director, The Maritz Institute |
In this session, Mary Beth McEuen will share insights culled from The Maritz Institute’s efforts to distill human science research into 21st Century business practices. You’ll gain new perspectives on the role of marketing to organizational success and take away an easy-to-use framework that will help you create meaningful and motivating brand experiences that are purpose-driven and socially rewarding.
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Stimulating & Engaging Your Audience Through Effective Online Video
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| Seminar |
| Dan Scott, Chief Marketing Officer, Scott Kay, Inc. |
In today’s digital world, companies produce compelling, captivating short-form or long-form video that engages your prospects beyond the brand awareness stage. The right video placed in the right online setting with the right content will produce the required click-through, phone call, shopping cart or offline/in-store purchase. Today’s digital audience is far more savvy and skeptical than ever before. They are not only judging video content, they are producing it! The result is an ever-growing online content library that is luring viewers and consumers away from your business products and services.
This session will encourage you to “change channels” and stop thinking an excessive budget is required to produce action-prompting video. Take the right video action steps now and watch your prospects respond quickly and completely. Starting with setting the proper brand goal, we’ll talk about formatting the right action plan and detail methods to produce and place extremely effective video, often times with extremely high production values, even while on tight budgets.
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Session Title TBD
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| Seminar |
| Carl Vause, VP, Global Repair Marketing - Endoscopy, Smith & Nephew, Inc |
More information coming soon. Please check back for complete session information. |
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Principled-Centered Leadership for the Transformational Leader
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| Workshop |
| Dr. Bob Wright, CEO, Wright Business |
| Coaching others to succeed at the journey of transformational leadership is at the heart of Dr. Bob Wright’s work. In this interactive workshop, you will learn some of the most important secrets in transformational leadership. By focusing on meaningful interactions and leading with heart, you will develop credibility with your staff and employees and bring the most out of people as you tap the best in yourself. Learn what it means to live with “hard light” and “soft accountability”. Learn what it means to lead your employees by orienting toward principles such as engagement, authenticity, flow, and truth. |
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Why Branding and Creativity Matter in an ROI Driven World
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| Seminar |
| Karen Zuckerman, President, HZDG |
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* Discussion Group
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| Peer Facilitated |
| Your participation is crucial to the success of the session! |
Discussion Groups (also referred to as “think tanks” or “roundtables”) provide a place for client interactivity and problem-solving through facilitated discussions and a focused outline. Come prepared to share your thoughts and experiences with 10-12 other senior marketing executives.
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